Eksporta meistarklase - eksporta tirgus novērtējums un izvēle (Market assessment and selection)

Market assessment and selection

This workshop provides participants with concepts and tools to systematically analyze and select international target markets. First, frameworks and indicators to select countries will be discussed. In the following, a deep-dive into the assessment of industry attractiveness within a target market will be provided.

Tentative topics:

• Introduction into international business activities
• The role of market assessment and selection
• Assessment and selection tools (scorecards, indices, checklists, expert opinions, funnels, etc.)
• Assessing a portfolio of country operations (Growth/Share matrix, etc.)

Darba valoda: angļu

Dalības maksa (1-2 cilvēki no uzņēmuma): 150 Eur + PVN; Latvijas IT klastera biedriem 50 Eur + PVN *

* MVU tiks piešķirts de minimis atbalsts.

Dienas kārtība:

8:30-9:00 Reģistrācija un rīta kafija

9:00-11:00 Tirgus novērtējums un izvēle – I daļa (Market assessment and selection)

11:00-11:15 Kafijas pauze

11:15-13:30 Tirgus novērtējums un izvēle – II daļa (Market assessment and selection)

13:30-14:00 Kafijas pauze

14:00-16:30 Individuālās konsultācijas

Uz individuālajām konsultācijām pie Florian Klein aicinām pieteikties iepriekš. Konsultācijas ilgums vienam uzņēmumam ir 20 min. Lūgums pirms tikšanās sagatavoties iepriekš.

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Florian Klein is experienced management consultant at the Boston Consulting Group (BCG) with strong background in organizational transformation, organizational design, corporate strategy, change management implementation. BCG is world's leading advisor on business strategy. Among Florian’s clients are such companies as Deutsche Telekom, L.D. Waxson Singapore and other. Florian has successfully delivered courses at different highly-rated universities in Europe and Asia (National University of Singapore, Wiena University, St.Petersburg State University and other). He has also developed and run professional trainings and workshops for well-established Austrian and German organizations on topics like international business and trade, market assessment.