Eksporta meistarklase - eksporta tirgus novērtējums un izvēle (Market assessment and selection)
Mon, Jun 10
|Rīgas biznesa skola (RBS), 413. zāle
Aicinām uz pasaules mēroga pasniedzēja Floriana Kleina eksporta meistarklasi!
Time & Location
Jun 10, 2019, 8:30 AM – 4:30 PM
Rīgas biznesa skola (RBS), 413. zāle, Skolas iela 11, Centra rajons, Rīga, LV-1010, Latvia
About the event
Market assessment and selection
This workshop provides participants with concepts and tools to systematically analyze and select international target markets. First, frameworks and indicators to select countries will be discussed. In the following, a deep-dive into the assessment of industry attractiveness within a target market will be provided.
Tentative topics:
Introduction into international business activities
The role of market assessment and selection
Assessment and selection tools (scorecards, indices, checklists, expert opinions, funnels, etc.)