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Eksporta meistarklase - eksporta tirgus novērtējums un izvēle (Market assessment and selection)

Mon, Jun 10

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Rīgas biznesa skola (RBS), 413. zāle

Aicinām uz pasaules mēroga pasniedzēja Floriana Kleina eksporta meistarklasi!

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Eksporta meistarklase - eksporta tirgus novērtējums un izvēle (Market assessment and selection)
Eksporta meistarklase - eksporta tirgus novērtējums un izvēle (Market assessment and selection)

Time & Location

Jun 10, 2019, 8:30 AM – 4:30 PM

Rīgas biznesa skola (RBS), 413. zāle, Skolas iela 11, Centra rajons, Rīga, LV-1010, Latvia

About the event

Market assessment and selection

This workshop provides participants with concepts and tools to systematically analyze and select international target markets. First, frameworks and indicators to select countries will be discussed. In the following, a deep-dive into the assessment of industry attractiveness within a target market will be provided.

Tentative topics:

  • Introduction into international business activities

  • The role of market assessment and selection

  • Assessment and selection tools (scorecards, indices, checklists, expert opinions, funnels, etc.)

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