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Funderful implements a fundraising campaign for US Berkeley

Funderful, a company that powers alumni fundraising for universities, has successfully entered the USA market by signing UC Berkeley School of Law, Boalt Hall as a client this summer.

Funderful implemented the Partners in Leadership Campaign 2017. The goal of the campaign was to help sustain UC Berkeley Law place among the premier schools worldwide by encouraging alumnus to give back. For this campaign special focus was given to participating organisations that can compete against organisations of similar sizes. The campaign reached more than 780 contributing donors and with the campaign participation rate of above 60% the Partners in Leadership campaign has exceeded the current participation rates of the likes of Yale, Penn, North Western and Georgetown.

19 law firms participating in the campaign reached a 100% donor participation goal, while almost two thirds of the firms surpassed or reached last years participation rate threshold. On top of that the campaign attracted 22 new donor law firms.

Funderful platform and alumni engagement tools helped the university to reach its goals and have a lot higher participation rates than in the previous years. We are confident that this is just one of the many successful campaigns Funderful is going to implement in the higher education institutions in the United States.

Funderful has been supported in the ICT Metacluster project with product development, marketing and business coaching services to help them enter the complicated but highly rewarding US market.

More information about the company can be found here:

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